What If - The Black Niche Market?

niche marketingBy Lawrence A Robinson
A niche market is the subset of the market on which a specific product is focused. The market niche defines as the product features aimed at satisfying specific market needs

What if we viewed the Central Florida Black community as a market niche? What if we decide that this is a segment of citizens that have been ignored, passed over, abused and can use some special attention? What if we developed products and services, then design specific sales and pricing structures just for them?

How can we accomplish this? What if we made the concept of socioeconomic progress for Black people, a business model? What if Black people became a  Niche Market and we have just the right items that are good for their community?

Can we develop a sales strategy that they could believe in? Can we develop a strategy to sell security and peace of mind? How would the sales pitch go, when selling the idea of having smarter kids and living outside poverty? What do we say to them so that they would believe in the future? Can we develop a strategy that will convince them that there is hope for tomorrow and their politicians are held accountable?

Yes, there is a plan, BootStrapping The Central Florida Black Community.

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