Community Steeple Our Communication Starts Here

Unprepared Business People Are Eaten By The Big Fish

Details

Category: Business

Published: Saturday, 19 March 2022 19:38

Written by Mike Felix

Mike Felix shares, 'Absolutely AMAZING words from Juanita Rollins Coley'
Something I learned early on in business. Stop hunting for the big fish! Thinking it will change your life! It won't!

The big fish will come and eat you if you're unprepared. Perfect your craft on the bait and smaller fish.
Here's a few reasons why this is sound advice:

1. It builds and perfects your product/service offering (you can't be out here saying you do one thing and can't deliver. It's damaging to your brand. And while Big fish may never say anything directly to you about your performance they WILL black ball you behind the scenes. I've seen it way to many times)

Read more: Unprepared Business People Are Eaten By The Big Fish

For Black Business Owners, Sales Is War!

Details

Category: Business

Published: Monday, 09 August 2021 20:33

Written by Lawrence A Robinson

Lawrence A Robinson
Tactics and strategies. Tactics and strategy are used interchangeably but they are very different. Tactics perform a single task that is designed to generate a certain type of outcome that contributes to a bigger picture goal. Strategy is a collection of tactics all working together cohesively to deliver that higher goal.

If you Google the term 'marketing strategies', then you will probably end up on a blog post that list tactics. You will see the likes of Google ads and Facebook ads and SEO and Content Marketing and E-mail Marketing. These are all individual tactics they are not strategies.

Read more: For Black Business Owners, Sales Is War!

What If - The Black Niche Market?

Details

Category: Business

Published: Wednesday, 01 September 2021 18:07

Written by Lawrence A Robinson

By Lawrence A Robinson
A niche market is the subset of the market on which a specific product is focused. The market niche defines as the product features aimed at satisfying specific market needs

What if we viewed the Central Florida Black community as a market niche? What if we decide that this is a segment of citizens that have been ignored, passed over, abused and can use some special attention? What if we developed products and services, then design specific sales and pricing structures just for them?

Read more: What If - The Black Niche Market?

Can I get the HOOK-UP please!

Details

Category: Business

Published: Saturday, 01 May 2021 19:13

Written by Lawrence A Robinson

I walked into my favorite cigar store to purchase cigars. When I walked into the humidor, there were two staff members inventorying and stacking product.

I immediately spoke up and said, "looks like you got some free samples." One staff guy asked me what do I like? I said 'Maduros.' He walked over to a shelf picked up a cigar and said, 'what about this?' I said thanks, then glanced at the price.

Read more: Can I get the HOOK-UP please!