What If - The Black Niche Market?

niche marketingBy Lawrence A Robinson
A niche market is the subset of the market on which a specific product is focused. The market niche defines as the product features aimed at satisfying specific market needs

What if we viewed the Central Florida Black community as a market niche? What if we decide that this is a segment of citizens that have been ignored, passed over, abused and can use some special attention? What if we developed products and services, then design specific sales and pricing structures just for them?

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For Black Business Owners, Sales Is War!

Sun TzuLawrence A Robinson
Tactics and strategies. Tactics and strategy are used interchangeably but they are very different. Tactics perform a single task that is designed to generate a certain type of outcome that contributes to a bigger picture goal. Strategy is a collection of tactics all working together cohesively to deliver that higher goal.

If you Google the term 'marketing strategies', then you will probably end up on a blog post that list tactics. You will see the likes of Google ads and Facebook ads and SEO and Content Marketing and E-mail Marketing. These are all individual tactics they are not strategies.

Read more: For Black Business Owners, Sales Is War!

What is the Digital Billboard Anyway?

Okay, in plain terms, this is how our Digital Billboard system is designed to work.
1. Place your advertising banner on Community Steeple newsmagazine where 40,000 people will see it monthly.

2. Let's assume 1% of those that see your advertising are interested enough in your company to click your advertising banner. One percent of 40,000 is 400. So it is estimated that about 400 people will click your banner.

3. Your profile web page (landing page), on UrbanOrlandoBusiness.com opens up and the 400 consumers will read your information and watch your video. On your web page is a capture element that possibly 10% of the 400 people will leave their basic information. Ten percent of 400 visitors means that approximately 40 people will leave their information for you.

4. You will now have the names, phone numbers and e-mail addresses of 40 people who are interested in what you have to offer. You make the calls and possibly sell 20% of those people. Twenty percent of 40 means that you gain about 8 new customers monthly.

This scenario depicts a simple marketing and sales plan. Build Black Daily and The BootStrapping Project will help you set up this plan.
One Time Setup: $74.99
Monthly Subscription: $39.99

Total First month: $114.98 Includes setup.

*Obviously, we can't guarantee that the numbers will work out in the manner described because control and content are shared by all parties involved. The most important thing to remember is that all of this can be tweaked at your discretion to improve the outcome.

The Russell Drake Organization and The BootStrapping Project

Raising the average income of Florida Black Households.

Phone: (407)615-4066       e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. 

 

Can I get the HOOK-UP please!

happy senior Black manI walked into my favorite cigar store to purchase cigars. When I walked into the humidor, there were two staff members inventorying and stacking product.

I immediately spoke up and said, "looks like you got some free samples." One staff guy asked me what do I like? I said 'Maduros.' He walked over to a shelf picked up a cigar and said, 'what about this?' I said thanks, then glanced at the price.

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Everybody Wants A Discount, Right?

BUILD BLACK DAILY LOGO PNGBy Lawrence A Robinson
A few days ago, we asked members of Build Black Daily, this question.
What is the hardest part for you when dealing with clients?
In other words, what one thing bugs the hell out of you? And if I had a magic wand and could make it go *poof* --- what would that do for you and the projects you work on?
Over 42% of the members that responded had the same concern. We picked statements from two of those members.

Read more: Everybody Wants A Discount, Right?