For Black Business Owners, Sales Is War!

Sun TzuLawrence A Robinson
Tactics and strategies. Tactics and strategy are used interchangeably but they are very different. Tactics perform a single task that is designed to generate a certain type of outcome that contributes to a bigger picture goal. Strategy is a collection of tactics all working together cohesively to deliver that higher goal.

If you Google the term 'marketing strategies', then you will probably end up on a blog post that list tactics. You will see the likes of Google ads and Facebook ads and SEO and Content Marketing and E-mail Marketing. These are all individual tactics they are not strategies.

Read more: For Black Business Owners, Sales Is War!

Can I get the HOOK-UP please!

happy senior Black manI walked into my favorite cigar store to purchase cigars. When I walked into the humidor, there were two staff members inventorying and stacking product.

I immediately spoke up and said, "looks like you got some free samples." One staff guy asked me what do I like? I said 'Maduros.' He walked over to a shelf picked up a cigar and said, 'what about this?' I said thanks, then glanced at the price.

Read more: Can I get the HOOK-UP please!

Everybody Wants A Discount, Right?

A few days ago, we asked members of Build Black Daily, this question.
What is the hardest part for you when dealing with clients?
In other words, what one thing bugs the hell out of you? And if I had a magic wand and could make it go *poof* --- what would that do for you and the projects you work on?
Over 42% of the members that responded had the same concern. We picked statements from two of those members.

Read more: Everybody Wants A Discount, Right?

What is the Digital Billboard Anyway?

Okay, in plain terms, this is how our Digital Billboard system is designed to work.
1. Place your advertising banner on Community Steeple newsmagazine where 40,000 people will see it monthly.

2. Let's assume 1% of those that see your advertising are interested enough in your company to click your advertising banner. One percent of 40,000 is 400. So it is estimated that about 400 people will click your banner.

3. Your profile web page (landing page), on opens up and the 400 consumers will read your information and watch your video. On your web page is a capture element that possibly 10% of the 400 people will leave their basic information. Ten percent of 400 visitors means that approximately 40 people will leave their information for you.

4. You will now have the names, phone numbers and e-mail addresses of 40 people who are interested in what you have to offer. You make the calls and possibly sell 20% of those people. Twenty percent of 40 means that you gain about 8 new customers monthly.

This scenario depicts a simple marketing and sales plan. Build Black Daily and The BootStrapping Project will help you set up this plan.
One Time Setup: $74.99
Monthly Subscription: $39.99

Total First month: $114.98 Includes setup.

*Obviously, we can't guarantee that the numbers will work out in the manner described because control and content are shared by all parties involved. The most important thing to remember is that all of this can be tweaked at your discretion to improve the outcome.

The Russell Drake Organization and The BootStrapping Project

Raising the average income of Florida Black Households.

Phone: (407)615-4066       e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. 


Russell Drake Collaborates to Rescue Black Floridians After the Democratic Black Caucus of Florida Shows Him Total Disrespect

Russell DrakeBy Lawrence A Robinson
In 2019 Russell Drake ran for the office of President of the Democratic Black Caucus of Florida. Political shenanigans ensued of such a serious nature, that lawyers got involved and the election was postponed and never rescheduled.

Mr. Drake knows that organizing Black owned businesses and then encouraging the Black community to support those businesses is the mission, with or without the Democratic Black Caucus.

Read more: Russell Drake Collaborates to Rescue Black Floridians After the Democratic Black Caucus of Florida...