I have seen some bad marketing campaigns over the years, but placing a picture poster of a couple having a nice romantic dinner on the door of a filthy gas station bathroom, is at the top of my list.
It is really tough out here, but with your will, there is a way. What people consume has not changed as much as how they consume it.
Spend these days indoors creating new content to give a significant boost in your brand awareness. Use this time to experiment in the space of products if you provide a service or vice versa. This is also the time to create professional relationships and stack your network, which ultimately leads to different audiences, campaigns and channels of revenue.
By Mario J. Hicks
A message to the #BlackBusinessOwners. It's our duty to help one another, it's our duty to support each other, and when we see something wrong, it is our duty to try to lend a hand.
I see a lot of us sit back and watch people self destruct and not willing to call, text, email, or even stop by and have a conversation. We are dead wrong for that. We should even stop by in person and say hey I see this and it don't look good.
Read more: Mario J. Hicks Will Tow Your Car and Bring You Hope
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Can you imagine when a vaccine hits these streets, borders re-open and the logistics and supply chains of global and international enterprises stabilize? I can.
I’ve asked this question many times to Orlando residents and involved members of various Black communities, to which they all had a different reply.
According to the last Census, the average Black business generates less than $80,000 annually and 67.3% of those generate less than $30,000 annually. They have zero or maybe one employee and little training in how to actually manage a business.
Because of low income, they can't usually afford to invest in training or advertising campaigns to generate clients.
Urban Orlando Business Directory and The BootStrapping Project team have designed a cloud and community based system to support the average Black business with very low cost and very high quality solutions that solve the top three issues that Black business struggles with.
Read more: The Top Three Reasons Why Your Side Hustle Should Be In Urban Orlando Business
